Our technology allows us to gain insights into how visitors behave on your website, including their click patterns, duration of stay, and their decision-making process regarding making a request or not. We can shed light on the navigation paths of your visitors, revealing valuable information about their interactions that may not be visible to others.

To ensure accurate data collection and overcome challenges posed by consent boxes and tracking prevention measures in modern browsers, we recommend implementing Server Side Tagging through tools like Google Tag Manager. By adopting Server Side Tagging, you can mitigate the loss of analyzable data, which can be as high as 50-60% without this approach. Even if a user consents to the data usage through a consent box on your website, tracking prevention measures implemented by browsers or limited time constraints can still hinder data collection.

Tracking prevention measures, such as ITP (Safari), ETP (Firefox), and TP (Edge), have rendered third-party cookies practically ineffective. Strict modes of tracking prevention, like ETP, completely restrict tracking activities.

Our tracking recommendation is to leverage Server Side Tagging, preferably using the Google Cloud platform, to gain a competitive advantage in terms of:

1. Enhanced visibility: See more, allowing for better analysis and understanding of user behavior on your website.

2. Improved website performance: Server Side Tagging reduces code load, resulting in faster loading times.

3. Outsourced tracking: By utilizing an external server for tracking, you can achieve better data impact and accuracy.

Implementing these strategies will enable you to gain deeper insights into your website's performance, understand user behavior more effectively, and ultimately optimize your conversion funnel.

One of the most commonly asked questions from our clients is how they can identify users in digital advertising and recognize them to deliver targeted ads on their profiles. To achieve this, there are various types of identifiers that can be utilized:

1. Publisher ID - This refers to first-party identifiers associated with specific publishers or platforms.

2. Vendor IDs - These are identifiers used by advertising vendors such as Adrom, Mediamath, Xnadr, Rubicon, Pubmatic, and others.

3. Shared IDs - Shared IDs are identifiers that are used across multiple platforms and exchanges. Examples include Tradedesk ID, Digitrust, ID5, and more.

4. Account IDs - Account IDs are identifiers associated with specific user accounts or platforms, such as NetID, LiveRamp, Britepool, and others.

5. Device IDs - These are unique identifiers assigned to individual devices, such as IDFA (iOS devices), AAID (Android devices), and WAID (Windows devices).

By leveraging these identifiers, advertisers can track and recognize users across different platforms and devices, enabling them to deliver personalized and targeted advertisements to specific individuals or user profiles.

We specialize in creating technically advanced and highly effective campaign setups, specifically tailored for display advertising. Our campaigns are designed to complement both paid and organic traffic strategies, providing small and medium-sized companies with access to display advertising technology that would typically be reserved for larger marketers.

One of our key advantages lies in the extensive tracking and advanced measurability of our campaigns. This brings substantial added value to our customers, particularly those operating in high-quality and demanding market segments.

Our display campaigns are built around publisher inventory, ensuring that our customers receive high-quality traffic that can be effectively converted on their respective shop systems and portals. This approach is powered by high-end technology, enabling our clients to generate increased revenue, profit, and reputation.

We are committed to delivering exceptional results and helping our customers maximize their advertising efforts through cutting-edge technology and strategic campaign execution.

Our marketing automation services encompass lead generation, lead segmentation, and lead nurturing. With the help of ActiveCampaign's Marketing Automation tools, we can enhance and enrich your leads for better targeting and engagement.

For lead segmentation, we consider various factors such as consumer acceptance, demographics, lead generation methods, and interactions with your website. By analyzing and classifying these leads, we can create more personalized and tailored marketing campaigns.

Lead nurturing is another aspect where we can establish connections with social networks like Instagram, Facebook, Twitter, LinkedIn, Xing, and more. This helps in further classifying potential customers and understanding their preferences and behaviors, enabling a more effective sales process.

In addition to lead-related automation, we offer various other marketing automation solutions:

1. Website tracking: We track visitor behavior on your website to understand what actions potential leads are taking.

2. Customized forms: We help in designing and implementing forms that provide valuable insights into your customers' preferences and needs.

3. Goals and conversions: We assist in setting up and tracking goals and conversions to measure the success of your marketing campaigns.

4. Cross-reports: We analyze and link data from different marketing channels, both online and offline, to gain a comprehensive view of your marketing efforts.

5. Customer lifecycle and lifetime value: We track and analyze how your customers evolve over time, allowing you to better understand their journey and value.

6. Split testing: We help you identify the most effective marketing channels and strategies through split testing and analysis.

7. Lead verification and assessment: We provide insights into the quality and relevance of your leads, ensuring you focus on the most promising opportunities.

8. Automation reports: We set up automated reports that provide regular updates on key metrics and performance indicators.

Our marketing automation services aim to streamline your processes, improve efficiency, and drive better results for your business.