Proper implementation of tracking codes is crucial for effectively tracking and analyzing campaigns. We understand the importance of integrating tracking codes from platforms like Google and Facebook, as well as tracking pixels from marketers, into websites or landing pages. Without this implementation, campaigns may not be tracked accurately.

In light of legal considerations and data storage regulations, it is even more vital to analyze both paid campaigns and SEO efforts. Therefore, we offer our customers the option to have tracking codes implemented by our team. Whether it needs to be implemented directly into the website or online shop, we have the expertise to make it happen.

We are experienced in implementing tracking codes through various methods, including the use of Google Tag Manager or direct integration. We can handle different tracking requirements, such as floodlight tracking or Google Ads tracking. Additionally, we can configure tracking monitors like Google Analytics, Econda, etracker, Matomo, and others.

We have successfully implemented tracking codes for numerous advertising platforms including Google Ads, Facebook, LinkedIn, Xing, Bing, Baidu, Twitter, IBE (Internet Booking Engines), Turbine, ESC, Plista, Outbrain, Taboola, and various other global marketers.

In addition to tracking code implementation, our programming capabilities extend to web development for shop systems and websites. We have experience working with popular platforms such as WordPress, WooCommerce, Shopware, Drupal, and more. We have created numerous shop systems and websites based on these platforms, and we consider requests for new projects based on our availability and feasibility.

If you require more detailed information or references, please feel free to reach out to us. We are happy to assist you further.

We can provide valuable insights into different types of data to help you understand your customers better. This includes:

Demographic data: We can show you information about the individuals who have searched for or purchased a product, such as their gender, age, and location or region.

Transactional data: Our analysis can reveal details about what your customers have bought, including sales figures, turnover, returns, and average basket size, among other relevant metrics.

Behavioral data: We can track and analyze how customers engage with your products and website. This includes data on their browsing behavior, time spent on specific pages, traffic patterns within your online shop, and the customer journey from initial interaction to conversion.

Psychographic data: By delving into the psychographic aspects of your customers, we can uncover insights about their personality traits, interests, preferences, and willingness to spend.

By combining and analyzing these different types of data, we can provide a comprehensive understanding of your customer base. This knowledge will enable you to tailor your marketing strategies, improve customer experiences, and make data-driven decisions to drive business growth.

Discover the alternative to Google Analytics that prioritizes data protection and customer privacy - Matomo. With Matomo, you regain control and ownership of your data, without compromising the privacy of your site visitors.

By choosing Matomo, you won't have to make privacy sacrifices or seek consent from your users. You have complete control over your data and its storage, free from external influences. Matomo is committed to privacy, ensuring your business remains compliant with GDPR and CCPA regulations.

If you already have historical data in Google Analytics, don't worry – Matomo provides a seamless Google Analytics Importer, allowing you to transfer your data directly into the platform.

Tracking personal data securely is a unique feature of Matomo that aligns with privacy laws, setting it apart from Google Analytics.

Forget data sampling – Matomo offers 100% accurate reporting, enabling you to make impactful decisions based on reliable data.

As an open-source platform, Matomo minimizes risk by providing a transparent and secure environment that has undergone rigorous testing by a diverse community of contributors.

With Matomo, there are no limitations on the number of websites, users, segments, or data storage, giving you the freedom to scale without constraints.

The user-friendly interface of Matomo ensures easy navigation, allowing you to access the data you need quickly.

Enjoy enhanced insights with Matomo's comprehensive range of features, providing you with actionable insights and a holistic view of your customers.

Matomo is highly customizable and can be tailored to meet your specific requirements, making it the ideal solution for your unique needs.

With Matomo, you receive support from experts who can guide you on how to maximize the use of your Matomo platform, saving you time and money.

Choose Matomo as your web analytics platform to prioritize data ownership, privacy protection, and actionable insights, all while meeting compliance standards.